Engage Partners, Inc. looking for SEO Coordinator Freelance


SEO Coordinator ( Freelance Full time)

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Essential Duties and Responsibilities

Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.

  • Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
  • Assist in setting up or optimizing analytics tools for tracking visitors’ behaviors.
  • Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
  • Participate in the development or implementation of online marketing strategy.
  • Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.
  • Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
  • Prepare illustrations or rough sketches of material, discussing them with clients or supervisors and making necessary changes.
  • Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
  • Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
  • Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.
  • Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
  • Collaborate with other EGC staff to integrate and complement marketing strategies across multiple sales channels.

Education and Essential Qualifications

  • Bachelor’s Degree in Marketing or related field
  • Minimum 1 year in SEO role
  • Experience with Microsoft Office Suite; Google Analytics, AdWords, HubSpot,  Moz, WebCEO, and Tag Manager
  • Ability to analyze how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
  • Ability to identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
  • Strong attention to detail

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