Overview

POSITION OVERVIEW:

We are looking for a leader, manager and teacher to remotely direct our SEO team. Only apply if your skill set and knowledge make you the industry top. Must be a master of all types of internet marketing.

JOB DESCRIPTION:

  • Create SEO strategies
  • Create and manage process of onsite and offsite optimization for our sites.
  • Order content, images and ad buys
  • Manage link building and results for each site
  • General department management hire, train and budget
  • Responsible for optimizing all search engine and onsite search results for customer-facing web properties.
  • Includes creating and developing well-written, well-researched copy for search-related online marketing activities, implementing SEO best practices both technical and non-technical, improving search results offsite and onsite.
  • Present specific products and services by leveraging targeted industry-specific keywords and phrases that drive top rankings in the main search engines.
  • Optimize onsite content for external and internal search engines.
  • Work with development team to define algorithms to present most relevant onsite search results for every search.




KEY RESPONSIBILITIES:

  • Convey key attributes in marketing copy creation and development in association with various internal departments and stakeholders.
  • Ensure the company value proposition and unique selling points are on brand, engaging to the target audience, and are optimized for top search engine rankings.
  • Assist in copywriting development for paid SEM projects such as banner copy, pay per click text ads and retargeting.
  • Update/modify/manage search engine tools and services to ensure consistent search engine growth and visibility.
  • Analyze onsite customer search terms and search results, including customer paths through search results and use of faceted navigation.
  • Recommend and manage updates to the search algorithm to optimize search results for all search terms.
  • Manage internal tools and business processes that optimize the onsite search experience.
  • Establish and implement product data standards, guidelines, and best practices in order to optimize the onsite keyword search accuracy.
  • Research clean, concise and persuasive content to be used within SEO and SEM campaigns based on company branding, digital best practices, current market trends, and UX best practices.
  • Develop search measurement plans and dashboards; monitor and report on search engine and onsite search metrics and KPIs.
  • Benchmark the onsite search experience versus competitors.

SKILLS AND QUALIFICATIONS:

  • Bachelor’s Degree or equivalent.
  • 5 years of digital marketing and SEO experience.
  • Ability to develop well-written, well-researched copy for search-related online marketing activities.
  • Ability to implement SEO best practices both technical and non-technical.
  • Ability to work with development team to define algorithms to present most relevant onsite search results.

SALARY RANGE:

Depends on qualifications and experience. Please include your expected salary on your resume.

TO APPLY:

  • Please send your cover letter and resume to jobs@netcomlearning.com with the specific job position of SEO Manager in the email subject.

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